SocialMedia.Market : the first decentralized ecosystem designed to discover, create, perform and analyze
OVERVIEW
Our experience in solving difficulties and issues in creating advertising campaigns and developing
interactions with Influencers, inspired us to create SocialMedia.Market – the first decentralized
ecosystem designed to discover, create, perform and analyze advertising campaigns with social
media influencers.
Blockchain technology will simplify integration, reduce fraud and costs for all market participants.
It will create a safe and transparent, competitive marketplace that will open opportunities for
thousands of influencers and brands all over the globe, increase target audience outreach and
engage consumers in the most relevant and efficient ways. An open, agile platform will create a
new generation of advertising, accessible to millions of new, up-and-coming influencers, startups
and small businesses
SocialMedia.Market’s objective is to establish a healthy ecosystem, where:
- influencers can easily access sponsorship for creating high-quality content,
- agencies get access to a constant stream of influencers and can concentrate their
- effort on testing new strategies and strengthening their expertise,
- advertisers get access to more relevant and efficient ways to engage consumers,
- consumers, ultimately, gain access to the high-quality content they desire,
- all token holders, participate in platform development and gaining access to
- exclusive features and services for using and owning Social Media Token
ECOSYSTEM PARTICIPANTS
- SocialMedia.Market ecosystem will involve the following participants:
- SocialMedia.Market Platform including services and products related to it
- Advertisers (brands, businesses, agencies)
- Influencers (or bloggers, opinion leaders)
- Agents
- Token Holders (can be either of participants or community members)
SocialMedia.Market participants interaction:
SOCIALMEDIA.MARKET PLATFORM
SocialMedia.Market platform is a decentralized ecosystem that allows advertisers to discover,
create, perform and analyze advertising campaigns with social media influencers. Likewise it
allows influencers to join advertisers campaigns to monetize their channels and create more
engaging content
INFLUENCER
Influencers are individuals or sometimes small groups that carry out the influence over a certain
group of people through their online presence. Influencers possess one or more social media
channels with a certain number of followers (their circle of influence).
ADVERTISERS
Advertisers – a person, a brand, a company or an agency that places advertisement in the platform in order to target customers with native advertising.
COMMUNITY MEMBERS, TOKEN HOLDERS AND AGENTS
Any member of the community SocialMedia.Market, as well as the participant of the platform may
be the token holder and the agent of platform with the possibility of retaining of the certain
number of tokens on his or her account (more in the chapter “Token economics”).
SOCIALMEDIA.MARKET’S MAIN FEATURES AND BENEFITS
SocialMedia.Market will provide the following features to all platform users:
SECURE TRANSACTIONS
Delays or non-payments are problems typically associated with an Influencer’s
platform. The advertisers and influencers have very little control over payments. In
many cases, after project submission, the advertiser doesn’t receive the high-quality content agreed upon from an influencer or the influencer does not get paid. Our
Ethereum based platform uses an escrow payment system which holds the
contract fees until the set obligations are met. On project completion, the funds
are released, securing the interests of both parties involved.
FAIR DECENTRALISED DISPUTE SOLUTION SYSTEM
Content created by Influencers is mostly perceived subjectively. This may cause disputes and
dissatisfaction of parties with achieved results. For the most part, modern platforms do not solve
such disputes between parties. Moreover, platforms with such mechanics typically charge an
additional fee for arbitration and often favor the paying side. Our service has several preventive
measures that will allow parties to resolve disputes on their own in most cases, as well as an
arbitration system that will resolve disputes between participants with the help of independent
platform experts.
OWNERSHIP VALIDATION
One of the major problems contributing to most of the unforeseen costs is fraud, when a fraudster
impersonates an Influencer by hacking into his accounts. These situations harm both parties,
Advertiser and Influencer. SocialMedia.Market applies special procedures providing a transparent
and reliable marketplace. Influencers are verified and authorized to ensure they are really who
they claim to be. Additionally, two factor authentication ensures protection and account ownership
within the platform.
EASY COMMUNICATIONS AND INTERACTIONS
Engagement and arrangement is one of the most time-consuming tasks for
both the Brand and the Influencer. At SocialMedia.Market we pay great
attention to making collaboration more simple and effective. With our powerful
CRM-system, in-platform chat app, Smart Contract templates, chat tips,
instant notifications and mobile app, organizing contacts, messages, communicating
and staying up-to-date will be convenient.
SIMPLE MANAGEMENT
A step-by-step procedure of setting up the ad campaign with a smart-contract will simplify all
the stages of cooperation.
HIGH-QUALITY USER EXPERIENCE
With the trend of using mobile devices to solve everyday tasks, we understand that our platform
should be convenient and compatible with all kinds of devices. Therefore, we use progressive
technologies to make SocialMedia.Market cross platform. Brands and Influencers will be able to
utilise IOS and Android applications conveniently, staying in touch anytime, anywhere.
ADDITIONAL WAYS TO BE REMUNERATED
Using our Dispute Solution system platform members will be rewarded with SMTs for their active
personal engagement in dispute arbitrations. This will be available only for users who hold a
certain number of tokens in their accounts.
FEATURES FOR ADVERTISERS
There are many features that will make the management of Influencer Campaigns more convenient
for brands and digital media marketing experts:
UNLIMITED ACCESS TO INFLUENCERS ALL OVER THE WORLD
Influencers of lower rank, also known as Tier 2 Influencers or micro-Influencers, can provide an
outstanding campaign results, and they are easier to engage with. These Influencers are especially
fruitful when reaching a sub-community, and their campaigns can be scaled for larger reach
while keeping a personal approach. Social Media Token will allow users to interact with Influencers
globally with no limitations caused by complicated payments policies.
OPERATING COSTS OPTIMIZATION
Managing of Influencer Marketing programs is a very time-consuming
process and Influencer Marketing platforms, or agencies require an advertiser
to pay up to 50% commission for such services. With the help of our
services, brands can expect to reduce the costs associated with launching
Influence Marketing campaigns significantly.
. LESS TRANSACTION FEES
Traditional payment methods may require high processing fees
and complicated banking and compliance procedures. Our platform
is open for advertisers all over the world making all payments lowcost
and easy to proceed.
SMART MATCHING
One of the challenging tasks in creating a campaign is choosing the right Influencer to engage the
right audience. Our service provides the most complete database, advanced search engine and
Data Science Technologies for a quick search and selection of relevant channels for brand placement.
Advanced filters provide a convenient means to sift through millions of profiles, focusing
only on the appropriate ones. An advertiser can either filter the database by preferred influencers
parameters or target audience characteristics.
PRECISE TARGETING
Influencers have a combination of popularity and expertise (perceived or real). They may have
reach, credibility or both. SocialMedia.Market implements several rank systems that will help to
determine an Influencer’s efficiency and relevance for a brand, as well as their credibility as a
partner.
AVAILABILITY FOR SMALL AND MEDIUM BUSINESSES
Small businesses, which value every spent dollar, encounter even more challenges when working
with Influencers. Our platform is designed to deliver Influencers to businesses of any size and any
budget. For instance, our service provides the most convenient tools and tips for marketers;
whether the brand can work with influencer for products samples only, or with a dedicated
sponsorship budget.
NO NEED TO BE A PRO
For newbies in Influencer Marketing, it is rather difficult to understand which formats of advertising
are available with Influencers and how to use them correctly. With lots of tips and templates,
we’ll make the creation process, engagement strategy and Influencer campaigns simple and clear.
EVERYTHING IN ONE PLACE
Another problem that makes the creation of Influencer campaigns so time-consuming, is the
need to switch the manager’s attention between different social networks to manage campaigns
and various means of maintaining communications with the Influencers. Our platform allows you
to interact with different social networks, and communicate all in one place, whether you reach
out through our platform, social profile or email.
POWERFUL MANAGEMENT
Using SocialMedia.Market, clients can always see the full history of campaigns
they’re interested in, including its source, updates, sales and specific
details. This gives brands a better opportunity to make informed decisions
about creating new campaigns and scaling influencer programs. The SocialMedia.Market
CRM-system, designed specially to manage Influencer
Marketing campaigns, provides user-friendly tools to: build campaigns, set
guidelines, create reminders, track product shipment, review content, track
posts etc.
GUIDED ANALYTICS
Every advertiser needs a “Guided Analytics” approach that goes beyond a simple review of trends
in sales figures to identify techniques to increase revenue. A marketer or consultant needs to
know the right sequence of questions to ask to improve sales, and where to find the answers.
With our expertise we provide our clients a detailed report with top line metrics as well as the
impact of each Influencer and the user-generated content that Influencer produced for the brand
REAL-TIME DATA ANALYSIS AND ROI
SocialMedia.Market provides real-time tracking for mentions, engagements, true reach and ROI.
For the SocialMedia.Market platform, tracking updated data triggers provide an essential and
fundamental part of the system’s functionality and competitive edge. Our campaign analytics
system provides views, reach and engagement analysis of the influencer’s campaign and allows
users to get real-time Cost Per Engagement (CPE) metrics to analyze and control real money
return on Influencer investment
EXCLUSIVE DATA FOR PRECISE TARGETING
Thanks to extensive reach and data science, our system will provide advertisers with more detailed
information about Influencers’ channels and users’ behaviours. Our Artificial Intelligence
learns from the campaigns delivered results, constantly improving Influencer identification based
on the best campaign results achieved
SMO (SOCIAL MEDIA OPTIMIZATION) READY
SMO is already recognized as a crucial part of marketing alongside with SEO and SMM. Multiple
websites already utilize SMO campaigns, boosting their ranking authority from search engines.
SocialMedia.Market’s tools provided to brands are created with the latest SMO trends and allow
members to create campaigns which comply with basic optimization requirements.
For all the questions or inquiries write us on
official website
FOR MORE INFORMATION
BITCOINTALK: https://bitcointalk.org/index.php?topic=2291309.0
TWITTER: https://twitter.com/SocialMedia_io
INSTAGRAM: https://instagram.com/socialmedia.io
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